“Elliott,A. and Lemert, C. (2006). The New Individualism: the emotional costof globalization. New York: Routledge.” Is a book that wasinitially published in the year 2005 by the two authors, Eliot andLemert. It involves the discussion of impacts of heightened rates ofglobalization in the recent times. Eliot and Lemert have a richbackground in the fields of sociology and psychology. They conducteda lot of research in these fields which gave them enormousexperience. Thus they have exclusively depicted the effects of socialmovements to individuals’ psychological experiences.
Thecentral theme in this book is the exposition of globalization trendthat is painted to possess a massive impact on the lives ofindividuals. It mainly focuses on the globalization in Britain andthe United States. The authors depict the era of globalization to bemarked by fast means of transport, ease of communication, newtransnational economic markets and multicultural politics of theworld (Elliott & Lemert, 2006). In addressing the subject ofglobalization, the authors have used methodological individualismwhich explores the possibility of reconciling the individualreportage and social theoretic analysis.
Onthe aspect of sociological analysis, three key socio-structuralvariations are highlighted which has largely influenced theindividuals lives and their personalities. These are:commodification the new culture political Right and privatization(Elliott & Lemert, 2006). In their presentation, the authorssucceeded to illustrate the heightened rates of violence occurringall over the globalized world. Consequently, as the remedy theyadvocate psychology as the possible answer, which entails theprinciple of New Individualism, an aggressive and hard work that goesinto comprehending surviving, and recognizing the social worldinterrupted by globalization (Elliott & Lemert, 2006).
However,the weakness in this book is the failure by the authors to giveprovision on how aggressive living should be practiced. Nevertheless,the book raises pertinent questions such as the results of psychologyon individuals and societies and secondly the economic and culturalvariation as a result of globalization which need further research(Elliott & Lemert, 2006).
Elliott,A. and Lemert, C. (2006). The New Individualism: the emotional costof globalization. New York: Routledge