Dunkin Donuts

DunkinDonuts

CourseInstructor

Week2 TD 2

Agood application letter to conduct analysis on an organization oughtto show ones understanding on the organization. While applying toconduct an analysis on , one ought to ensure goodunderstanding on several areas which include

DunkinDonuts is an American multi-national organization centered in Canton,Massachusetts. The organization was founded in the year 1950 byWilliam Rosenberg. Since then, the organization has expanded to beamong the world`s leading chains of coffee and baked products. Theorganization has around eleven thousand restaurants in over thirtycountries. Its products include donuts, bagels, a variety of hot andiced drinks and other baked products.

DunkinDonuts, the organization`s name, has evolved since the organizationwas first established in 1948 as Open Kettle in Quincy,Massachusetts. In the year, 1949 its name was changed to KettleDonuts before it was further renamed Dunking Donuts, a name that thefoundation has retained up to date. The idea of the foundation wasconceived by William Rosenberg, its founder after he had discoveredthat coffee and donuts were the most popular products while he wasworking factories and construction sites. By 1964, the chain hadopened a hundred restaurants. By 1965, the organization establishedits first international branch in Canada, after which theorganization experienced rapid expansion internationally. By 1979,the chain comprised a thousand restaurants all over the world whichlater expanded to two thousand in 1990 and three thousand in 1992.The organization started introducing new items in their menu in 1996starting with bagels, followed by sandwiches and so on. On twentiethSeptember 2002, Rosenberg passed on. Dunkin` Donuts was laterrebranded in 2003 shifting emphasis from donuts to coffee (Nadler,2002).

Theorganization`s mission is to provide basic commodities to itscommunities. It mission is inclined to serving its neighborhoodsthrough food relief, health and safety initiatives. Through donationsand contributions from various parties to the organization, DunkinDonuts &amp Baskin-Robbins Community Foundation (DDBRCF) raisesmoney to assist non-profit organizations support communities in theUnited States. The foundation`s vision is to be the most desiredplace for coffee beverages and sweet complimentary donuts and bakeryfor families and friends (Christiansen,Yildiz &amp Yildiz, 2014).

Week2 TD 2

Competitionin the industry: Although the organization has constantly dominated asignificant portion of the world market, it is yet to subdue some ofits greatest competitors of all time. Such competitors includeStarbucks, Krispy, Kreme Doughnuts, and Honey Dew Donuts.

Entryof new competitors into the market: The entry of new competitors intothe market has been made difficult by the existence of a few largefirms in the industry. Consequently, the entry of new firms into themarket has not been a threat.

Competitionin the industry: Although the organization has constantly dominated asignificant portion of the world market, it is yet to subdue some ofits greatest competitors of all time. Such competitors includeStarbucks, Krispy, Kreme Doughnuts, and Honey Dew Donuts.

Entryof new firms into the market: The entry of new competitors into themarket has been made difficult by the existence of a few large firmsin the industry. Consequently, the entry of new firms into the markethas not been a threat.

Thethreat of substitution: WilliamRosenberg had carried out a comprehensive research on the mostconsumed items before he founded the organization. The commoditiesdealt with, in this case, are not technological items prone tosubstitution.

Buyerpower: The ability of consumers to determine the prices ofcommodities is more experienced in perfectly elastic markets like themarket of foods and beverages. This has caused by the consumers’ability and freedom to switch from product to product as in our case,consumers’ power is absolute.

Supplierpower: The main raw materials required for the operation of theorganization are agricultural products that are universally produced.As a result, the power of the suppliers is greatly reduced as thesuppliers can easily be substituted (Bowhill,2008).

Week3 TD 1

DunkinDonuts has managed to thrive in a competitive market through itsquality and pricing strategies. Since the organization wasestablished, it has been able to cope with numerous challenges whichinvolve the institution of new brands into the market and the entryof new firms into the market. The organization has continued to addand modifying brands within its production line to eliminate anychances of being overthrown from the market by any firm that may jointhe market (Proctor,2014).

Theorganization ensures close monitoring of its competitors preventingthem from carrying out activities that may hand it any competitivedisadvantages. By doing this, the organization ensures that there areno chances of losing their market proportion to their competitors.Closely monitoring the competitors is healthy in any competitivemarket as it ensures keeping an eye on competitors. That avoids beingoverwhelmed by them introducing a new technology or idea that yourorganization may not be familiar with.

DunkinDonuts has perpetually ensured healthy customer relationship and fairpricing of its products. As the customers have great power in such amarket, the organization ensure that it acts in the most convincingway possible to attract them more rather than act in a way likely tolose customers. Any practice by the organization may automaticallyaffect their decisions and influence their actions. The organizationsgive great priority to customers` desires and recommendations(Kapoor,Paul &amp Halder, 2011).

Week4 TD 1

DunkinDonuts is managed by thirty-two executives, with Nigel Travis as theChief Executive Officer, Jack Clare as its Chief Information Officerand Paul Twohig as the Chief Operating Officer. Mr. Nigel Travis hasbeen the CEO of the organization since the beginning of 2009. He hasacted in as both the CEO of Dunkin’ Brands Group and Dunkin’Brands Inc. In October 2009, Mr. Nigel Travis was made the presidentof both the Dunkin’ Brands Group and Dunkin’ Brands Inc. Earlieron, before he had joined the , Mr. Nigel had served inseveral organizations’ executives. Between April 2005 and December2008, he was the president and CEO Papa John’s International. Thatwas after he had served as president and CEO of Blockbuster Inc. Mr.Nigel had served in similar positions too in Ul Video Holdings, BBLiquidating Incand was awarded great accreditation.

JackClaire became ` Chief Information Officer in mid-2002and was currently the organization`s Chief Information and StrategyOfficer. In his current position, Jack`s responsibility involvescontrolling and controlling the organization`s information system andensuring the most appropriate technology for the organization. Beforejoining , Jack had earlier served as Vice President, ITand CIO for Yum! Restaurants Int. an organization that then operatedwith over fourteen thousand restaurants in over a hundred countries.He was earlier on the Vice President, Technical Services. Jack hadgraduated from the U.S Air Force Academy with a BS Aeronautical Eng.

PaulTwohig joined the organization in late October. He is the currentPresident of Dunkin’ Donuts U.S. and Canada and also Dunkin’Donuts &ampBaskin-Robbins Europe and Latin America. He handles all theorganizations activities within Europe and Latin America. Initially,Dunkin` Brands served at Starbucks Corporation as Division SeniorVice President. At Starbucks, he left a remarkable improvement andleadership. He also served as the COO for Panera Bread Company wherehe handled all Human Resource operations.

Week4 TD 2

NigelTravis, the CEO is an American-British national born inWoodford,London, United Kingdom.Jack Claire, the organization`s CIO studied atUniversity of California, Davis – Graduate School of Management.RaulAlvarez is the chair and representative of Skylark Company, aJapanese based restaurant. Has worked in the senior managerialposition in several food corporations and hence brings significantskills and experience to the company. Irene Chang Brit is the seniorvice president and has had a long spell in leading managerial rolefor different corporations. Michael Hines has served as the chieffinancial officer at Dick sporting goods. He is the chair, member ofthe vital audit committee and also a member of the nominations andcorporate governance committee.

Nextis Anthony DiNovi has served as co-president of Thomas Lee Partners.His appointment to the board brings in experience in the matters offinance and operations management. Sandra Horbach has extensiveknowledge in matters of consumer industries and retailing. She alsohas experience in both the public and private boards due to her longservice at top managerial roles. Mark Nunnely is the member of thecompensation committee and his area of expertise mostly lie in brandand product management as well as the whole concept of marketing.Carl Sparks is a specialist in the matters of marketing and, hence,add experience in that field. He has served in similar roles in otherleading companies in America which brings in competitiveness in themanagement. Lastly is Joe Uva, who chips inexperience in matters ofadvertising, product promotion and media. He also has extensiveexperience in public relations due to his long service in the similarposition. The top management has people of outstanding experience andskill. However, in my opinion, the board only fault is that it is notwell represented in terms of gender.

Week5 TD1

Short-termgoals are those goals that organizations aims at accomplishing atleast in the current financial year. The short term goals for theorganization of my choice are many. The notable ones include but notlimited to, to increase revenue by at least 10% in this yearfinancial period, to serve consumers of the company responsibly andreasonably, to enhance good customer and public relations, to promotethe product locally, and to improve customer service. Long-term goalsare those which take more than one years to be accounted for. Some ofthe long-term goals of the company I chose include increasing salesby at least 10% each year, to make the company product International,to retain at least 10% of the current market size and also to expandin other regions in the world. The goals and objectives of anorganization determine the types of decisions made regardless ofwhether the goals are the long or short term. Therefore, havingidentified the goals will help organization derive goals of managingthis organization (Burton&amp Thakur, 2005).

Week5 TD 2

Havingidentified the goals of my organization, I will now compare them withhose of a short-term industry to identify any difference orsimilarity. Short term industries have or rather makes short termdecisions in many cases. Nevertheless, this does not mean that theorganizations do not make long-term goals. At least, both myorganization and the short-term industry similarly have the objectiveof increasing revenue in the short term. Also the organization of mychoice and the aims at improving the kind of service offered to thecustomer that is similar to the goals aimed at been accomplished bythe short-term industry. As its name suggest, the short-term industrydoes not only aim at long term but also have some long-term goals.The name itself should not be confusing as such. Both my organizationand the short-term industry aims at setting business around the wholeworld in the long run.it is also an objective of both to set acertain level of growth of revenue in the long run so as to sustainthe growth requirements of the firms in the long run. Both myorganization and the short-term industry have so many things incommon since they are basic business, and the main aim of settingbusiness applies in this situation. The only difference is that theshort term industries aim at short-term opportunities while theorganization I chose balances its business opportunities (Freeman&amp Shaw, 2009).

References

Bowhill,B. (2008). Businessplanning and control.Chichester: Wiley.

Burton,G., &amp Thakur, M. (1995). Managementtoday.New Delhi: Tata McGraw-Hill Pub.

Christiansen,B., Yildiz, S., &amp Yildiz, E. (2014). Handbookof research on effective marketing in contemporary globalism.Hershey, Pa: Business Science Reference.

Freeman,R., &amp Shaw, K. (2009). Internationaldifferences in the business practices and productivity of firms.Chicago: University of Chicago Press.

Kapoor,R., Paul, J., &amp Halder, B. (2011). Servicesmarketing.New Delhi: Tata McGraw Hill Education.

Nadler,D. A. (2002). Organizationalarchitecture: Designs for changing organizations.San Francisco, Calif: Jossey-Bass.

Proctor,T. (2014). StrategicMarketing.Hoboken: Taylor and Francis.

Dunkin Donuts

DunkinDonuts

CourseInstructor

Week2 TD 1

DunkinDonuts is an American multi-national organization centered in Canton,Massachusetts. The organization was founded in the year 1950 byWilliam Rosenberg. Since then, the organization has expanded to beamong the world`s leading chains of coffee and baked products. Theorganization has around eleven thousand restaurants in over thirtycountries. Its products include donuts, bagels, a variety of hot andiced drinks and other baked products.

DunkinDonuts, the organization`s name, has evolved since the organizationwas first established in 1948 as Open Kettle in Quincy,Massachusetts. In the year, 1949 its name was changed to KettleDonuts before it was further renamed Dunking Donuts, a name that thefoundation has retained up to date. The idea of the foundation wasconceived by William Rosenberg, its founder after he had discoveredthat coffee and donuts were the most popular products while he wasworking in factories and construction sites. By 1964, the chain hadopened a hundred restaurants. By 1965, the organization establishedits first international branch in Canada, after which theorganization experienced rapid expansion internationally. By 1979,the chain comprised a thousand restaurants all over the world whichlater expanded to two thousand in 1990 and three thousand in 1992.The organization started introducing new items in their menu in 1996starting with bagels, followed by sandwiches and so on. On twentiethSeptember 2002, Rosenberg passed on. Dunkin` Donuts was laterrebranded in 2003 shifting emphasis from donuts to coffee (Nadler,2002).

Theorganization`s mission is to provide basic commodities to itscommunities. It mission is inclined to serving its neighborhoodsthrough food relief, health and safety initiatives. Through donationsand contributions from various parties to the organization, DunkinDonuts &amp Baskin-Robbins Community Foundation (DDBRCF) raisesmoney to assist non-profit organizations support communities in theUnited States. The foundation`s vision is to be the most desiredplace for coffee beverages and sweet complimentary donuts and bakeryfor families and friends(Christiansen,Yildiz &amp Yildiz, 2014).

Week2 TD 2

Competitionin the industry: Although the organization has constantly dominated asignificant portion of the world market, it is yet to subdue some ofits greatest competitors of all time. Such competitors includeStarbucks, Krispy, Kreme Doughnuts, and Honey Dew Donuts.

Entryof new competitors into the market: The entry of new competitors intothe market has been made difficult by the existence of a few largefirms in the industry. Consequently, the entry of new firms into themarket has not been a threat.

Competitionin the industry: Although the organization has constantly dominated asignificant portion of the world market, it is yet to subdue some ofits greatest competitors of all time. Such competitors includeStarbucks, Krispy, Kreme Doughnuts, and Honey Dew Donuts.

Entryof new firms into the market: The entry of new competitors into themarket has been made difficult by the existence of a few large firmsin the industry. Consequently, the entry of new firms into the markethas not been a threat.

Thethreat of substitution:WilliamRosenberg had carried out a comprehensive research on the mostconsumed items before he founded the organization. The commoditiesdealt with, in this case, are not technological items prone tosubstitution.

Buyerpower: The ability of consumers to determine the prices ofcommodities is more experienced in perfectly elastic markets like themarket of foods and beverages. This has caused by the consumers’ability and freedom to switch from product to product as in our case,consumers’ power is absolute.

Supplierpower: The main raw materials required for the operation of theorganization are agricultural products that are universally produced.As a result, the power of the suppliers is greatly reduced as thesuppliers can easily be substituted(Bowhill,2008).

Week3 TD 1

DunkinDonuts has managed to thrive in a competitive market through itsquality and pricing strategies. Since the organization wasestablished, it has been able to cope with numerous challenges whichinvolve the institution of new brands into the market and the entryof new firms into the market. The organization has continued to addand modifying brands within its production line to eliminate anychances of being overthrown from the market by any firm that may jointhe market(Proctor,2014).

Theorganization ensures close monitoring of its competitors preventingthem from carrying out activities that may hand it any competitivedisadvantages. By doing this, the organization ensures that there areno chances of losing their market proportion to their competitors.Closely monitoring the competitors is healthy in any competitivemarket as it ensures keeping an eye on competitors. That avoids beingoverwhelmed by them introducing a new technology or idea that yourorganization may not be familiar with.

DunkinDonuts has perpetually ensured healthy customer relationship and fairpricing of its products. As the customers have great power in such amarket, the organization ensure that it acts in the most convincingway possible to attract them more rather than act in a way likely tolose customers. Any practice by the organization may automaticallyaffect their decisions and influence their actions. The organizationsgive great priority to customers` desires and recommendations(Kapoor,Paul &amp Halder, 2011).

Week3 TD 2

Thestatement of financial accounting standards is a company declarationshowing that they follow generally accepted accounting procedureswhile making their financial reports or statements. Because, thereare many versions, the statement shows the standard used in preparingthe reports. This makes it possible for both internal and externalauditors or other interested persons to compare the company’sperformance with other firms within the industry.

Thecash flow after operations simply determines, how cash was generatesdor used at the end of the year. It is a good indicator of futuretrends because in many cases companies with increasing cash flowstend to be more successful in future.

EBITDArefers to the earnings before interest, taxes, and depreciation. Itis a good way of evaluating the company’s performance because theoutflow and inflow associated with these transactions is not usuallyphysical as it is not used during direct delivery of services orproducts.

Thecontribution margin is also another indicator of hoew the companyfairs in the industry especially when you compare this with that ofkey competitors and industry average.

Week4 TD 1

DunkinDonuts is managed by thirty-two executives, with Nigel Travis as theChief Executive Officer, Jack Clare as its Chief Information Officerand Paul Twohig as the Chief Operating Officer. Mr. Nigel Travis hasbeen the CEO of the organization since the beginning of 2009. He hasacted in as both the CEO of Dunkin’ Brands Group and Dunkin’Brands Inc. In October 2009, Mr. Nigel Travis was made the presidentof both the Dunkin’ Brands Group and Dunkin’ Brands Inc. Earlieron, before he had joined the , Mr. Nigel had served inseveral organizations’ executives. Between April 2005 and December2008, he was the president and CEO Papa John’s International. Thatwas after he had served as president and CEO of Blockbuster Inc. Mr.Nigel had served in similar positions too in Ul Video Holdings, BBLiquidating Incand was awarded great accreditation.

JackClaire became ` Chief Information Officer in mid-2002and was currently the organization`s Chief Information and StrategyOfficer. In his current position, Jack`s responsibility involvescontrolling and controlling the organization`s information system andensuring the most appropriate technology for the organization. Beforejoining , Jack had earlier served as Vice President, ITand CIO for Yum! Restaurants Int. an organization that then operatedwith over fourteen thousand restaurants in over a hundred countries.He was earlier on the Vice President, Technical Services. Jack hadgraduated from the U.S Air Force Academy with a BS Aeronautical Eng.

PaulTwohig joined the organization in late October. He is the currentPresident of Dunkin’ Donuts U.S. and Canada and also Dunkin’Donuts &ampBaskin-Robbins Europe and Latin America. He handles all theorganizations activities within Europe and Latin America. Initially,Dunkin` Brands served at Starbucks Corporation as Division SeniorVice President. At Starbucks, he left a remarkable improvement andleadership. He also served as the COO for Panera Bread Company wherehe handled all Human Resource operations.

Week4 TD 2

NigelTravis, the CEO is an American-British national born inWoodford,London, United Kingdom.Jack Claire, the organization`s CIO studied atUniversity of California, Davis – Graduate School of Management.RaulAlvarez is the chair and representative of Skylark Company, aJapanese based restaurant. Has worked in the senior managerialposition in several food corporations and hence brings significantskills and experience to the company. Irene Chang Brit is the seniorvice president and has had a long spell in leading managerial rolefor different corporations. Michael Hines has served as the chieffinancial officer at Dick sporting goods. He is the chair, member ofthe vital audit committee and also a memberof the nominations andcorporate governance committee.

Nextis Anthony DiNovi has served as co-presidentof Thomas Lee Partners.His appointment to the board brings in experience in the matters offinance and operations management. Sandra Horbach has extensiveknowledge in matters of consumer industries and retailing. She alsohas experience in both the public and private boards due to her longservice at top managerial roles. Mark Nunnely is the member of thecompensation committee and his area of expertise mostly lie in brandand product management as well as the whole concept of marketing.Carl Sparks is a specialist in the matters of marketing and,hence,add experience in that field. He has served in similar roles in otherleading companies in America which brings in competitiveness in themanagement. Lastly is Joe Uva, who chips inexperience in mattersofadvertising, product promotion and media. He also has extensiveexperience in public relations due to his long service in the similarposition. The top management has people of outstanding experience andskill. However, in my opinion, the board only fault is that it is notwell represented in terms of gender.

Week5 TD1

Short-termgoals are those goals that organizations aims at accomplishing atleast in the current financial year. The short term goals for theorganization of my choice are many. The notable ones include but notlimited to, to increase revenue by at least 10% in this yearfinancial period, to serve consumers of the company responsibly andreasonably, to enhance good customer and public relations, to promotethe product locally, and to improve customer service. Long-term goalsare those which take more than one years to be accounted for. Some ofthe long-term goals of the company I chose include increasing salesby at least 10% each year, to make the company product International,to retain at least 10% of the current market size and also to expandin other regions in the world. The goals and objectives of anorganization determine the types of decisions made regardless ofwhether the goals are the long or short term. Therefore, havingidentified the goals will help organization derive goals of managingthis organization(Burton&amp Thakur, 2005).

Week5 TD 2

Havingidentified the goals of my organization, I will now compare them withhose of a short-term industry to identify any difference orsimilarity.Short term industries have or rather makes short termdecisions in many cases. Nevertheless, this does not mean that theorganizations do not make long-term goals. At least, both myorganization and the short-term industry similarly have the objectiveof increasing revenue in the short term. Also the organization of mychoice and the aims at improving the kind of service offered to thecustomer that is similar to the goals aimed at been accomplished bythe short-term industry. As its name suggest, the short-term industrydoes not only aim at long term but also have some long-term goals.The name itself should not be confusing as such. Both my organizationand the short-term industry aims at setting business around the wholeworld in the long run.it is also an objective of both to set acertain level of growth of revenue in the long run so as to sustainthe growth requirements of the firms in the long run. Both myorganization and the short-term industry have so many things incommon since they are basic business, and the main aim of settingbusiness applies in this situation. The only difference is that theshort term industries aim at short-term opportunities while theorganization I chose balances its business opportunities(Freeman&amp Shaw, 2009).

Week7 TD 1

Businesswriting in an organizational setting refers to memos, reports andother documents that are meant for both internal and external use.The key to ensuring that business reports are not shunned byorganizational leaders-in this case those of is toensure that the reports are factual, timely, and professional. Inaddition, it is important to have them reviewed by aone or moreemployees before you have them publiashed. By doing this, it is mostlikely that the other employee will identify areas that need to beedited or changed.

Therecommendations made on business reports should not suggest firing orremoval of organizational executives but instead should suggest thatcommunication or other areas of dialogue or xchange are needed inorder for the organization to stay competitive.

Week7 TD 2

References

Bowhill,B. (2008). Businessplanning and control.Chichester: Wiley.

Burton,G., &amp Thakur, M. (1995). Managementtoday.New Delhi: Tata McGraw-Hill Pub.

Christiansen,B., Yildiz, S., &amp Yildiz, E. (2014). Handbookof research on effective marketing in contemporary globalism.Hershey, Pa: Business Science Reference.

Freeman,R., &amp Shaw, K. (2009). Internationaldifferences in the business practices and productivity of firms.Chicago: University of Chicago Press.

Kapoor,R., Paul, J., &amp Halder, B. (2011). Servicesmarketing.New Delhi: Tata McGraw Hill Education.

Nadler,D. A. (2002). Organizationalarchitecture: Designs for changing organizations.San Francisco, Calif: Jossey-Bass.

Proctor,T. (2014). StrategicMarketing.Hoboken: Taylor and Francis.