Effective Communication

Effective Communication 4


Communicationcan be defined as being the process of exchanging or sharinginformation by written, oral, or through nonverbal means. In anorganizational setting, it is essential that managers employeffective communication strategies so as to have certain tasksaccomplished. The manner in which communication is done has a directbearing on the overall organizational behavior, especially among thefollowers. Organizational behavior refers to the manner in whichpeople feel, think or do things in an organization (McShane &ampGlinow, 2013). Efficient management of organizations requires thatmanagers should employ proper channels of communication with theirsubjects and clients and also have an understanding of all sources ofinformation available. This paper summarizes the variouscommunication strategies in organizational hierarchies, and the roleof organizational grapevine in the overall concept of communication.

Informationis referred to as the lifeblood of an organization. As such, thereshould be a free flow of this information for communication to besaid to have been effective. Flow of information in an organizationcan be described as being upward, downward, or horizontal based onthe source and receiver of information. Downward communication is astrategy whereby communication is done from the managers to theirsubordinates whereas upward communication is done from thesubordinates to their superiors. On the other hand, horizontalcommunication is experienced when peers or colleagues communicate toeach other (McShane &amp Glinow, 2013).

Grapevineis an informal type of communication in an organization. It takesplace among the workers and colleagues at various levels. Despite thefact that grapevine is an informal type of communication, studieshave shown that it contributes significantly to the running andmanagement of an organization. According to researchers, nearly 75%of all workers receive valuable information from top managementthrough grapevine (McShane &amp Glinow, 2013). In this sense,therefore, the grapevine is quite relevant, and the role it plays inthe management and smooth running of an organization cannot beunderestimated. An excellent example of the role and relevance ofgrapevine is in a scenario where employees of an organization engagein a casual chat and then suddenly somebody interjects with aquestion whether the workers have filed their tax returns as requiredby the organization. It turns out that most of the workers had notreceived this important communication until one of the employeesbrought it to their notice. What started as a casual talk ends up tobe a very significant channel of putting across importantinformation.


McShane,S. L., &amp Von Glinow, M. A. (2013). OrganizationalBehavior(6thed.).New York, NY: McGraw-Hill/Irwin.