Existing Clients

8

ExistingClients

Theanalysis of the existing clients in the east region comprised of 9clients while the Riyadh comprise of 12 clients. Below representstheir respective answers

  1. Did you felt any changes after the retail event (delivered service, quality, and salesman behaviors)?

8clients in east Area and 11 clients in Riyadh City believed that theyfelt excellent changes after the retail event while 1 client in eachof the region felt everything but considered an extension of creditduration to be an added advantage.

  1. Compare to our prices to other what do you think?

8clients considered that the prices were expensive when compare toothers but commented that it was good than it used to be before. Onlyone client said that the prices were higher but the prices in 2015were good than before.

  1. How’s T001 &amp AR20 selling, do you always advise the end user for BS products or not?

5of the clients in each region believed that the two brands were doinggreat and their monthly sales are approximately 300 to 500, with T001selling between 50 and 150 pieces, hence they advised the end usersto buy more of AR20and t001 especially since the tread for T001 was unique, hence couldhave attracted more clients.

Onthe other hand, four clients from each region believed that the salefor the two brands was good though the T001 was not doing quite wellas compared to AR20. This was mainly because the T001 makes noisewhile driving, hence less preferred. The sales for AR20 rangedbetween 400 and 600 per month while for T001, the range was at most100 pieces.

3clients from the Riyadh region sold only the AR20 since its demand isvery high. T001 has a Limited stock availability.

  1. Did the salesman explain you about the BARS program? (If so) did they send you BARS contract?

Allthe 9 clients in East region and 8 clients in Riyadh City wereexplained to about the BARS program, while 4 clients from the RiyadhCity were never explained the BARS program. Additionally, all theclients from the two regions never received the contract.

  1. What is your total sales? (By categorical)?and what BS share to your store?

Belowis a representation of the total sales

Client1 sold 450 tyres, 35% BS client 2, 1600tyres, 44% BS client 3, 360tyres 25% BS client 4, 600tyres, 40% BS client 5, 2000 tyres, 50%BS client 6, 550 tyres, 40% BS client 7, 500 tyres, 45% BS client8, 700 tyres, 30% BS and client 9, 400tyres, 30% BS.

Client1 sold 500 tyres client 2, 3600tyres client 3, 400 tyres client 4,600tyres client 5, 1000 tyres, client 6, 450 tyres client 7, 500tyres client 8, 700 tyres client 9, 400tyres, client 10, 200tyresclient 11, 550tyres and client 12 sold 600tyres.

Itcan be observed that the averagely, a client in East Region soldapproximately 4 more tyres than a client in Riyadh City.

Outof the total tyres sold in the east region, the HANCOCK were themajority at 30%, followed by MI at 25%, Dunlop at 17% while the restYoko, Toyo, GD and PI were 4% each.

  1. What are brands actually selling?

Allthe 9 and 12 clients from East and Riyadh City respectively believedthat the brands that were actually selling were from Korea andChinese, then Dunlop, Michelin and finally Bridgestone. The Koreanand Chinese products were making more profit than most of the highquality brands.

  1. What are the positive results of a great location?

  1. What are three ways to approach a customer at a store?

  1. What attracts customers to a store?

  1. What are other retailers doing to increase revenue?

Allthe clients from both regions considered working hard and openingtill midnight, alongside workers’ motivation and intensive rewardsas major recipe for the increased revenue in the business.

  1. What is the net profit for each BS product? How about other product brand?

East Area

Client

BS

HANCOCK/CHINESE

DUN

MI

Client 1

BS 20 – 70 SAR

HANCOCK 100 – 250 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 2

BS 10 – 40 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 3

BS 20 – 50 SAR

HANCOCK 150 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 4

BS 10 – 60 SAR

HANCOCK 110 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 5

BS 10 – 80 SAR

HANCOCK 100 – 230 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 6

BS 30 – 90 SAR

HANCOCK 110 – 250 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 7

BS 20 – 70 SAR

HANCOCK 110 – 240 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 8

BS 50 – 60 SAR

HANCOCK 120 – 230 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 9

BS 30 – 60 SAR

HANCOCK 150 – 220 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Riyadh City

Client

BS

HANCOCK/CHINESE

DUN

MI

Client 1

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 2

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 3

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 4

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 5

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 6

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 7

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 8

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 9

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 10

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 11

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 12

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Theresults showed that all the clients received the same net profits forDUN and MI brands from both regions

  1. How often a customer comes and asks for BS product without a retailer interferes?

Clientsfrom the Riyadh Region always have their customers asking for the BSproduct without any retailer interference though they do recommendDun o MI. On the other hand, five clients from east region said thatfor the BS product, the clients always ask without any interferencesfrom the retailers and they do not recommend at all. 4 clients fromeast region and 3 from Riyadh City said that the clients sometimescan ask without any retailer interferences mainly because of theLimited size of the BS available. Additionally, the customers between18 and 25 years of age rarely enter the store. However, the clientsalways recommend them the Korean or Chinese products which are themain profit earners. The noted that the customers between 25 and 40years of age know exactly what they need, hence no need ofrecommending the brands.

  1. What is the criteria of other competitors program such as BARS for BS?

  2. What kind of vehicles visit the store?

Allthe nine clients from east region stocked all kinds of vehicles, witha third of them being pick-ups. The main models stocked are GMC,FORD, HILUX and DATSUN.

Onthe other hand, all clients from the Riyadh City stock all cars witha third of them being SUV.

  1. How can the customer differentiate from other neighbor stores?

Allthe clients from the two regions gave singboard, clean store and latest equipment’s as the majordifferentiators from other neighboring stores.

  1. Could you describe the advantage and disadvantage of BS (ATCL)

Client

Advantages

Disadvantage

Client 1

Excellent delivery (immediate deliver the order)

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 2

Excellent delivery (immediate deliver the order) GOOD PRE SALEMEN

Limited stock for all sized (shortage) , bad warranty so we always avoid to deal with (ATCL), very slow with renewing the sign board and caring for the store by logo and customer care

Client 3

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL), short duration for credit

Client 4

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 5

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 6

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 7

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 8

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 9

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Itcan be observed that all the 9 clients considered excellent deliveryand accuracy of the invoice as the main advantage. The maindisadvantage as perceived by all the 9 clients was the Limited stockfor all the sizes, bad warranty and short credit durations.

Riyadh City

&nbsp

Advantages

Disadvantages

Client 1

Excellent delivery (immediate deliver the order)

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 2

Excellent delivery (immediate deliver the order) GOOD PRE SALEMEN

Limited stock for all sized (shortage) , bad warranty so we always avoid to deal with (ATCL), very slow with renewing the sign board and caring for the store by logo and customer care

Client 3

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL), short duration for credit

Client 4

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 5

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 6

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 7

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 8

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 9

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 10

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 11

Excellent delivery (immediate deliver the order)

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 12

Excellent delivery (immediate deliver the order)

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

  1. What IS the most difficulty that you faced it with ATCL (BS)

Allthe clients from the two regions cited warranty as most difficultythey face with ATCL, , 9 clients from east region and 5 clients fromRiyadh City cited low credit duration as the most difficulty facedwith ATCL. Additionally, seven of the clients from the two clientsconsidered the procedure related with opening the account ascomplicated.

  1. How the new tyre D850 is there comment to it?

Allthe clients answered that the new tyre D850 has its tread worn offvery fast compared to the old version D683. They therefore preferredthe old to the new product

  1. In May sales for AR20 was high but reduced in June why? And T001 in June was high but in July reduced why?

Allthe clients from the two regions answered that limited stock wasmainly because of unavailability of the stocks.

  1. What was the replacement for AR20 &amp T001 before it introduce to the market?

Allthe clients from the two regions answered that for AR20 Hancock anddunlop max replaced T01 GR90 and Michelin

  1. Is there any comment for AR20 &amp T001?

Allthe clients from the two regions answered that AR20 is great andthey’d have liked that the promotion 7+1 is great deal and theselling is high and the demand high too. For T001, they noted thatthe tread is attractive to the customer and has a unique treadcompared to other brands but the tyre makes noise while driving. Atleast 40% of the clients who bought the tyre complained of the noise.

NewClients

  1. Did you felt any changes after the retail event (delivered service, quality, and salesman behaviors)?

Allthe clients from the two regions felt changes after the retail eventwere excellent and two of them noted that it was good caring andthey’d have preferred that this was done before

  1. Compare to our prices to other what do you think?

Allthe clients noted that the prices were expensive but better than itwas in 2015

  1. Did the salesman explain you about the BARS program? (If so) did they send you BARS contract?

3clients from each region were explained about the BARS program butwere not yet sent the BARS contract while two customers from eachside were neither explained to nor given the BARS contract.

  1. What other competitor provides you, which we’re not (service, credit flexibility, warranty, and customer care and incentive program)?

Allthe five clients noted that other clients offered longcredit compared to ATCL, Good warranty and customer care

  1. What are brands actually selling?

Allthe clients sold Chinese, Korean, Dunlop, Good Year and Bridgestoneproducts. Only two of the customers from each region sold the goodyear and Michelin products on top of the other brands.

  1. What are the positive results of a great location?

Amongthe main positive results of a great location as noted by the clientsfrom each side are gas stations, tyre street, main street and wherethere are more customers

  1. What are three ways to approach a customer at a store?

Allthe clients noted that the three main things that attracts a clientinclude welcomingtheend user, sale of latest equipment’s, good image for the store and clean store and neat organization

  1. What are sales techniques you use?

Allthe clients use welcome to customers and latest tools as their mainsales techniques while two of the five provided variety of brands andunified uniform as their sale techniques.

  1. What attracts customers to a store?

Amongthe things that attract customers to the store included sign boardfor the store, Image for the store, cleanness store and more vehiclein the store

  1. What does great customer service look like?

Allthe clients noted that superior quality and service were the mainrecipe to great customer service.

  1. What are other retailers doing to increase revenue?

Amongthe main things that the retailers are doing to increase revenueinclude working hard, extending time of operation and motivatingtheir workers.

  1. How often a customer comes and asks for BS product without a retailer interferes?

Eachside had two customers answer that it was always, 2 sometimes and 1never

  1. What are the criteria of other competitors program such as BARS for BS?

Allclients answered that Good year provides cash money for each tyre sold in a month, Dunlop provides them with discount rate for eachmonth they ordered, while Hancock provided them with cash incentiveif they reached the set target

  1. What kind of vehicles visits the store?

Allclients from each of the region stocked all kind of vehicles

Existing Clients

8

ExistingClients

Theanalysis of the existing clients in the east region comprised of 9clients while the Riyadh comprise of 12 clients. Below representstheir respective answers

  1. Did you felt any changes after the retail event (delivered service, quality, and salesman behaviors)?

8clients in east Area and 11 clients in Riyadh City believed that theyfelt excellent changes after the retail event while 1 client in eachof the region felt everything but considered an extension of creditduration to be an added advantage.

  1. Compare to our prices to other what do you think?

8clients considered that the prices were expensive when compare toothers but commented that it was good than it used to be before. Onlyone client said that the prices were higher but the prices in 2015were good than before.

  1. How’s T001 &amp AR20 selling, do you always advise the end user for BS products or not?

5of the clients in each region believed that the two brands were doinggreat and their monthly sales are approximately 300 to 500, with T001selling between 50 and 150 pieces, hence they advised the end usersto buy more of AR20and t001 especially since the tread for T001 was unique, hence couldhave attracted more clients.

Onthe other hand, four clients from each region believed that the salefor the two brands was good though the T001 was not doing quite wellas compared to AR20. This was mainly because the T001 makes noisewhile driving, hence less preferred. The sales for AR20 rangedbetween 400 and 600 per month while for T001, the range was at most100 pieces.

3clients from the Riyadh region sold only the AR20 since its demand isvery high. T001 has a Limited stock availability.

  1. Did the salesman explain you about the BARS program? (If so) did they send you BARS contract?

Allthe 9 clients in East region and 8 clients in Riyadh City wereexplained to about the BARS program, while 4 clients from the RiyadhCity were never explained the BARS program. Additionally, all theclients from the two regions never received the contract.

  1. What is your total sales? (By categorical)?and what BS share to your store?

Belowis a representation of the total sales

Client1 sold 450 tyres, 35% BS client 2, 1600tyres, 44% BS client 3, 360tyres 25% BS client 4, 600tyres, 40% BS client 5, 2000 tyres, 50%BS client 6, 550 tyres, 40% BS client 7, 500 tyres, 45% BS client8, 700 tyres, 30% BS and client 9, 400tyres, 30% BS.

Client1 sold 500 tyres client 2, 3600tyres client 3, 400 tyres client 4,600tyres client 5, 1000 tyres, client 6, 450 tyres client 7, 500tyres client 8, 700 tyres client 9, 400tyres, client 10, 200tyresclient 11, 550tyres and client 12 sold 600tyres.

Itcan be observed that the averagely, a client in East Region soldapproximately 4 more tyres than a client in Riyadh City.

Outof the total tyres sold in the east region, the HANCOCK were themajority at 30%, followed by MI at 25%, Dunlop at 17% while the restYoko, Toyo, GD and PI were 4% each.

  1. What are brands actually selling?

Allthe 9 and 12 clients from East and Riyadh City respectively believedthat the brands that were actually selling were from Korea andChinese, then Dunlop, Michelin and finally Bridgestone. The Koreanand Chinese products were making more profit than most of the highquality brands.

  1. What are the positive results of a great location?

  1. What are three ways to approach a customer at a store?

  1. What attracts customers to a store?

  1. What are other retailers doing to increase revenue?

Allthe clients from both regions considered working hard and openingtill midnight, alongside workers’ motivation and intensive rewardsas major recipe for the increased revenue in the business.

  1. What is the net profit for each BS product? How about other product brand?

East Area

Client

BS

HANCOCK/CHINESE

DUN

MI

Client 1

BS 20 – 70 SAR

HANCOCK 100 – 250 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 2

BS 10 – 40 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 3

BS 20 – 50 SAR

HANCOCK 150 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 4

BS 10 – 60 SAR

HANCOCK 110 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 5

BS 10 – 80 SAR

HANCOCK 100 – 230 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 6

BS 30 – 90 SAR

HANCOCK 110 – 250 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 7

BS 20 – 70 SAR

HANCOCK 110 – 240 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 8

BS 50 – 60 SAR

HANCOCK 120 – 230 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 9

BS 30 – 60 SAR

HANCOCK 150 – 220 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Riyadh City

Client

BS

HANCOCK/CHINESE

DUN

MI

Client 1

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 2

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 3

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 4

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 5

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 6

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 7

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 8

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 9

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 10

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 11

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Client 12

BS 10 – 60 SAR

HANCOCK 100 – 200 SAR SAME FOR CHINESE

DUN 60-150 SAR

MI 70 – 120

Theresults showed that all the clients received the same net profits forDUN and MI brands from both regions

  1. How often a customer comes and asks for BS product without a retailer interferes?

Clientsfrom the Riyadh Region always have their customers asking for the BSproduct without any retailer interference though they do recommendDun o MI. On the other hand, five clients from east region said thatfor the BS product, the clients always ask without any interferencesfrom the retailers and they do not recommend at all. 4 clients fromeast region and 3 from Riyadh City said that the clients sometimescan ask without any retailer interferences mainly because of theLimited size of the BS available. Additionally, the customers between18 and 25 years of age rarely enter the store. However, the clientsalways recommend them the Korean or Chinese products which are themain profit earners. The noted that the customers between 25 and 40years of age know exactly what they need, hence no need ofrecommending the brands.

  1. What is the criteria of other competitors program such as BARS for BS?

  2. What kind of vehicles visit the store?

Allthe nine clients from east region stocked all kinds of vehicles, witha third of them being pick-ups. The main models stocked are GMC,FORD, HILUX and DATSUN.

Onthe other hand, all clients from the Riyadh City stock all cars witha third of them being SUV.

  1. How can the customer differentiate from other neighbor stores?

Allthe clients from the two regions gave singboard, clean store and latest equipment’s as the majordifferentiators from other neighboring stores.

  1. Could you describe the advantage and disadvantage of BS (ATCL)

Client

Advantages

Disadvantage

Client 1

Excellent delivery (immediate deliver the order)

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 2

Excellent delivery (immediate deliver the order) GOOD PRE SALEMEN

Limited stock for all sized (shortage) , bad warranty so we always avoid to deal with (ATCL), very slow with renewing the sign board and caring for the store by logo and customer care

Client 3

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL), short duration for credit

Client 4

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 5

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 6

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 7

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 8

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 9

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Itcan be observed that all the 9 clients considered excellent deliveryand accuracy of the invoice as the main advantage. The maindisadvantage as perceived by all the 9 clients was the Limited stockfor all the sizes, bad warranty and short credit durations.

Riyadh City

&nbsp

Advantages

Disadvantages

Client 1

Excellent delivery (immediate deliver the order)

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 2

Excellent delivery (immediate deliver the order) GOOD PRE SALEMEN

Limited stock for all sized (shortage) , bad warranty so we always avoid to deal with (ATCL), very slow with renewing the sign board and caring for the store by logo and customer care

Client 3

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL), short duration for credit

Client 4

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 5

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 6

Excellent delivery (immediate deliver the order), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 7

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL) short duration for credit

Client 8

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 9

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 10

Excellent delivery (immediate deliver the order) ), good account no mistake in the invoice

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 11

Excellent delivery (immediate deliver the order)

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

Client 12

Excellent delivery (immediate deliver the order)

Limited stock for all sized (shortage, bad warranty so we always avoid to deal with (ATCL)

  1. What IS the most difficulty that you faced it with ATCL (BS)

Allthe clients from the two regions cited warranty as most difficultythey face with ATCL, , 9 clients from east region and 5 clients fromRiyadh City cited low credit duration as the most difficulty facedwith ATCL. Additionally, seven of the clients from the two clientsconsidered the procedure related with opening the account ascomplicated.

  1. How the new tyre D850 is there comment to it?

Allthe clients answered that the new tyre D850 has its tread worn offvery fast compared to the old version D683. They therefore preferredthe old to the new product

  1. In May sales for AR20 was high but reduced in June why? And T001 in June was high but in July reduced why?

Allthe clients from the two regions answered that limited stock wasmainly because of unavailability of the stocks.

  1. What was the replacement for AR20 &amp T001 before it introduce to the market?

Allthe clients from the two regions answered that for AR20 Hancock anddunlop max replaced T01 GR90 and Michelin

  1. Is there any comment for AR20 &amp T001?

Allthe clients from the two regions answered that AR20 is great andthey’d have liked that the promotion 7+1 is great deal and theselling is high and the demand high too. For T001, they noted thatthe tread is attractive to the customer and has a unique treadcompared to other brands but the tyre makes noise while driving. Atleast 40% of the clients who bought the tyre complained of the noise.

NewClients

  1. Did you felt any changes after the retail event (delivered service, quality, and salesman behaviors)?

Allthe clients from the two regions felt changes after the retail eventwere excellent and two of them noted that it was good caring andthey’d have preferred that this was done before

  1. Compare to our prices to other what do you think?

Allthe clients noted that the prices were expensive but better than itwas in 2015

  1. Did the salesman explain you about the BARS program? (If so) did they send you BARS contract?

3clients from each region were explained about the BARS program butwere not yet sent the BARS contract while two customers from eachside were neither explained to nor given the BARS contract.

  1. What other competitor provides you, which we’re not (service, credit flexibility, warranty, and customer care and incentive program)?

Allthe five clients noted that other clients offered longcredit compared to ATCL, Good warranty and customer care

  1. What are brands actually selling?

Allthe clients sold Chinese, Korean, Dunlop, Good Year and Bridgestoneproducts. Only two of the customers from each region sold the goodyear and Michelin products on top of the other brands.

  1. What are the positive results of a great location?

Amongthe main positive results of a great location as noted by the clientsfrom each side are gas stations, tyre street, main street and wherethere are more customers

  1. What are three ways to approach a customer at a store?

Allthe clients noted that the three main things that attracts a clientinclude welcomingtheend user, sale of latest equipment’s, good image for the store and clean store and neat organization

  1. What are sales techniques you use?

Allthe clients use welcome to customers and latest tools as their mainsales techniques while two of the five provided variety of brands andunified uniform as their sale techniques.

  1. What attracts customers to a store?

Amongthe things that attract customers to the store included sign boardfor the store, Image for the store, cleanness store and more vehiclein the store

  1. What does great customer service look like?

Allthe clients noted that superior quality and service were the mainrecipe to great customer service.

  1. What are other retailers doing to increase revenue?

Amongthe main things that the retailers are doing to increase revenueinclude working hard, extending time of operation and motivatingtheir workers.

  1. How often a customer comes and asks for BS product without a retailer interferes?

Eachside had two customers answer that it was always, 2 sometimes and 1never

  1. What are the criteria of other competitors program such as BARS for BS?

Allclients answered that Good year provides cash money for each tyre sold in a month, Dunlop provides them with discount rate for eachmonth they ordered, while Hancock provided them with cash incentiveif they reached the set target

  1. What kind of vehicles visits the store?

Allclients from each of the region stocked all kind of vehicles