Whenoperating a small enterprise in the modern, technology poweredbusiness environment, online presence is critical. To maximize onreturn on investment and promote rapid growth, there are severalonline marketing options that a small enterprise can use. Majority ofthese options can be linked to the company website. It is however, isimportant to note that the applicability and effectiveness of anonline technology adopted by an enterprise as a marketing platform islargely influenced by the targeted clientele and the nature of thebusiness.
Oneof the greatest online marketing tools in the modern technology basedbusiness environment is the social media networks. The main reasonwhy online markets consider the social media networks as the firstinternet marketing options is because of its effectiveness.Additionally, the online networks are free to use and relatively easyto use. The online networks such as Facebook, Google+ and twitteramong other are also able to reach a large and diverse clientele.Blogging can also be incorporated in the marketing strategy toattract more audience as well as educate potential clients. Usefulcontents in the blogs will encourage more visitors to the website andthus increased number of clients. The quality of information is alsoessential in creating a brand name, since information is associatedwith authority. It is also important to increase website traffic inorder to promote online presence. One of the major ways throughwhich an organization can increase website traffic is the use of SEO(search engine optimization) contents on the site (Nahai, 2014).
Thesestrategies and techniques are relatively cheap and essential inpromoting the brand name online. However, there are many more. Thechoice of the technique is influence by the targeted audience, typeof product and the budget.
Nahai,N. (2014). WebsiteBranding for Small Businesses,Skyhorse Publishing, Inc.