The Differences between Management Decision Problem and Marketing Research Problem

TheDifferences between Management Decision Problem and MarketingResearch Problem

TheDifferences between Management Decision Problem and MarketingResearch Problem

Themanagement faces a decision problem, which has to be translated intoa marketing research problem in a series of questions. The questionshelp define the kind of information that is needed to make certaindecisions and how the information can be acquired. Therefore, adecision problem can be turned into a research problem. For instance,a decision problem would be whether to launch a unique product, whilea corresponding research problem would be to first assess the marketacceptability. However, the paper aims at discussing the differencesbetween the two management decision problem and marketing researchproblem.

Managementdecision problem relates with the kind of problem, which is faced bythe decision maker or the management. It asks questions about whatthe management is supposed to do. Management decision problem is alsoaction-oriented, and more concerned with actions that are most likelybe made by the management. The decisions are the main responsibilityof the management. It requires definition of the problem or theissue, while identifying factors that relates to it. By doing so, ithelps the management is coming up with a better understating of whatshould be decided on about a problem. For example, complaints fromthe customer imply the need to alter how services are delivered, andthus decisions as to be made to correct them.

Onthe other hand, unlike management research problem, marketingresearch is a process that connects the customers, consumers, and theend users of a product to the marketer through acquisition ofinformation. A research problem is the kind of information requiredby the market research to help solve a problem. The problem here isthe product released to the market after a decision is made by themanagement. Know sometimes as objectives, the research aims atfinding the product’s appeal – who it appeals to and the pricethat is felt to be value for money. The research would then send theinformation back to the management for a decision to be made.